Content is the Present and Future of Marketing
Content marketing is used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Instead of pitching your products or services to the customers, content marketers are providing relevant and useful information to their prospects customers.
Circle of Content Marketing
Define Buyer Persona
A buyer persona is a representation of your prospective consumer based on market research and real data about your existing consumers. Buyer persona gives detail information about the structure and insight about the company. It includes customer demographic, behavior patterns, motivations and goals.
Determine Topics of Interest
For making any content to be successful, determine what your topic of interest is. Determining the topic of interest will help you decide, that if you’re making right content or not. Knowing your audience is most important part. Once you have defined your clear target audience then you can continue researching on the topic.
The first thing to do while drafting your content is to understand what your content is about. Any topic that you want to draft can end up in multiple directions, you should know where your content is going, so that you can build up the structure of your content. Depending on your topic, list down the points you want to mention. Now, you know all the points that are to be included in the content, you can make a draft.
Before publishing your content, proof read the whole content again. Also, preview the content how it looks online, how it appears on the website and the mobile apps. You can always edit your content, before publishing it but try not to make any changes in the content after publishing it, as the updates get picked up by the users very instantly.
After you publish your content, it is very important to share it across social media platforms. The dynamics of content and timings are very important. You can schedule your content on various social media platforms using software’s like Hoot suite and Buffer. You should format your content as per the social media platform like Facebook requires description and Twitter has a word limit of 140 words.
Evaluating your results is very important; you should know how effective your social media strategy is. How successful it is. Engagement of the users which includes the number of likes, tweets, shares helps in indicating the success of your post. Various analytics tools online helps in checking the traffic and conversions on your website.
Once you know about the results, you can refine your content as per the requirements and publish it for better results in future.