Millennial are considered to be the first generation of “digital natives”. They’re experiencing more of their lives online than any generation before them, particularly through social networks. Instagram is an Internet based photo sharing application and service that allows users to share pictures and videos either publicly or privately. Launched in the year 2010 Instagram has become one of the most popular platform for millennial to outcast themselves. Millennial i.e. people from age group 18 to 34 are the group who is most familiar with the new technologies and development across the world
If you want to see millennial bragging about themselves and stroking their egos, look no further than Instagram. On a personal use instagram is popular for posting random selfies or group selfies. Millennial use these platforms to boast of their daily tidings, carefully craft their public image, and feed their egos in this interconnected digital age. Furthermore, millennial are compelled by the ability of fellow users to “like” photos or videos shared on Instagram to try to take the most flattering images of the in order to boost their confidence. These days there is a mindset of young adults about getting the most of the popularity on social networking site rather than in real life.
With some mind blown statistics here are some of the recent updates about personal use of instagram:
- Most Instagram users are between 18 to 30 years old.
- Six in ten online adults have Instagram accounts.
- Female Internet users are more likely to use Instagram than men, at 38% vs. 26%.
- 32% of teenagersconsider Instagram to be the most important social network.
- 32% of instagram usersattended college.
Source – http://bit.ly/2pJpLK2
2. BRAND PROMOTION
Visual content dominates our screens today. What we see is what we buy. With more creative picture or content brands attract most of their audiences. Instagram is now days said to have most of the active audiences and so brands use this platform to bring people one-step closer to their products. Most of the leading brands heir digital marketing companies to manage their social networking sites. From posting pictures, videos and using all the new features of instagram to promote their products, brands have come a long way to concur the Internet. Instagram is more than just a photo-sharing site – it’s a way to engage fans and show off the best side of the business.
There are few ways how brands use Instagram for their business:
- Promoting a sale.
- Behind the scenes.
- Extending brand themes.
- New ways to connect.
- More engaging promotions.
From the perspective of millennial all the social networking sites are a major source of entertainment. Memes, vines, trolls and many other ways are trending on Instagram for entertainment purpose. Millennial use Instagram as their newspapers, the first thing they go through for all the new updates around the world. It provides you with all sort of entertainment with their new updated features. It also promotes films and TV shows on their feeds. It has around 600 million users with around 400 million active users. The search option of Instagram provides a lot of information about the public accounts. It also keeps people updated with the life of film stars and all the famous personalities. Their personal life is what people find most attractive and loves to see pictures and videos related to that.
Instagram now serves as a platform for every individual to be independent in their life. Posting pictures on Instagram is a common way to connect and maintain your profile but with a new trend pictures are being posted in a creative way to grab most of the attention. Bloggers are people who post pictures or stories on Instagram for a purpose and that purpose is called ‘business’. They can be of different types like fashion, food, traveler, lifestyle, photography depending upon their interest.
How Millennial are going to capture the space of Internet? Comment below