Circle of Content Marketing
Content is the Present and Future of Marketing Content marketing is used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Instead of pitching your products or services to the customers, content marketers are providing relevant and useful information to their prospects customers. Circle of Content Marketing Define Buyer Persona A buyer persona is a representation of your prospective consumer based on market research and real data about your existing consumers. Buyer persona gives detail information about the structure and insight about the company. It includes customer demographic, behavior patterns, motivations and goals. Determine Topics of Interest For making any content